UNDERSTANDING THE FUNDAMENTALS

Understanding the fundamentals of your organization and your market is critical. Our team provides the informed, in-depth research and analysis you demand including industry and product research, focus groups and one-on-one interviews, benchmarking and competitive intelligence. We use our experience to create an analytical approach custom designed to meet your needs in a cost-effective fashion.

Sample Coman Company projects:

• Determined the fiscal viability and market opportunities for traveling a history museum exhibit across the country
• Calculated overall market size and market share for a manufacturer of industrial lubrication equipment using industry data coupled with customer interviews
• Identified channel requirements in key Latin American countries through multiple channel interviews and relevant consumer analysis for launch of culinary consumer product

DEVELOPING STRATEGIES TO DRIVE RESULTS

Understanding these fundamentals in turns drives the development of critical organizational or business strategies.  Only then can a business, government, or non-profit develop the strategies needed to reach its objectives as well as the activities and metrics that compose those strategies.

Sample Coman Company projects:

• Managed the strategic planning process for a local economic development group and developed a five year plan emphasizing accountability, agency coordination and customer service
• Researched industry trends and local market realities to develop a three year strategic plan identifying cost cutting opportunities and prioritizing capital expenditures for a pre-cast concrete manufacturer
• Developed an action plan for a regional economic development group based on existing analytical base, aggressive community outreach and stakeholder interviews 
• Assisted a Southeastern city to develop a revitalization strategy that targeted distressed business corridors

ORGANIZATIONAL ASSESSMENT

An organization, public or private, must be aligned and organized to achieve its objectives.  To that end, we analyze organizations and their processes in order to become more efficient and effective so that they can spend their money and their time on mission critical activities.

Sample Coman Company projects:

• Designed new product development process for a major Latin American telecommunications company
• Conducted an organizational assessment for a public/private affordable housing group, assessing both org design and asset allocation in light of current and future growth
• Managed study of efficiency and effectiveness of administrative functions for 16-campus state university system of higher education resulting in specific recommendations to reduce current and projected costs
• Analyzed a potential merger and collaborative opportunities between three non-profit organizations, including shared services